• Entreq Philosophy

Our Philosophy

" To quietly go where no man has gone before "

This is a bold and wide reaching statement but it is essentially our essence and spirit and is at the heart of all the products we produce !

As you study our product lines you will see a commonality in approach and execution of the solutions. These solutions have been garnered over 16 years of not just theoretical analysis, application and understanding of materials and their inherent effects, but through new un-expected discoveries during the testing and the all important listening process. The years have truly taught us that the more you assume you understand the more you NEED to explore and stay open minded to solutions that simply have yet to be realised. Its a lot of small details that make it.
We have come to the conclusion that if you THINK you have complete understanding, you have already lost your way ! There is always more to learn & understand !

Per-Olof Friberg, owner of Entreq has his roots in farming and has a lifelong passion for music. His story is one of evolution; from farmer to specialist audio innovator, designer and manufacturer.

" Mother nature "

“Essentially, I am a farmer and as a farmer you live with and of nature. That is why it’s not strange that you realise what a fantastic builder Mother Nature is. Mankind cannot match her for either precision or suitability. Nature always follows the laws of physics and never puts design before purpose or the relationship with the environment.
The laws of nature are supreme and they are always valid, the materials she creates can rarely be bettered and only occasionally modified! This truth is essential to our approach in the quest to better understand signal transfer in Hifi and ultimately musical pleasure.

Since the 1980’s, in parallel with farming, we have been working in many fields on innovative product development. This has ranged from early research into magnetic field effects as well as into medical health clean-air products. Our work on the “Fog master” misting research and development project, directly leading to Virkon’s creation of specialist disinfection mists for airlocks and quarantines.
These numerous projects have given us a vast experience of thinking unconventionally, to identify problems, analyse them, and attack them from quite different angles.

" Music is my passion "

Music and the reproduction of sound has been my hobby for over 40 years now. During those years I have had various sound systems. From my first humble 2-x 5w tape recorder from early 1973, I have strived to obtain the best sound possible. It actually took me many years before I started to see a pattern relating to cause and effect. Once I started to understand how the environmental impact from vibrations, magnetic fields and grounding effected the reproduction through my Hifi system – things started to get very interesting.

For many years I used Wilson Alexandria loudspeakers, Halcro amplifiers and dCS digital products. A large loudspeaker system with a lot of information being pushed with quite a lot of watts, it’s a far cry from my modest beginnings. Today we use Tidal La Asoluta speakers, Tidal Absoluta mono Amps amps, Precensio Pre Amp, and Camira DAC. We also have Technichs Ref system. This is statement systems. However the truth is that it doesn’t matter how modest or expensive your equipment is, if the foundations are not optimal and you don’t give your system the right conditions to let the music flow - It can often seem like you have an expensive, frustrating loveless relationship with music !

" The long journey "

Over the years, I had many different systems, and back in 1973 I would never have dreamed of the development that has taken place in the years since then and how my system would look and sound today. I have always tried to improve the sound reproduction in my systems. Not least because I could not afford the really nice stereo sets and I had to try to squeeze as much fidelity as I could from the system I had. As a farmer and agriculturalist, I found tinkering around with HiFi to be a decent as a hobby, as it allowed me to take a break from all the hard physical labour. By the end of the 1990s, friends and acquaintances began asking me if I wanted to manufacture and sell some of the things that I made for myself to them. That was the beginning of Entreq, and we have been on the market since around 2000. At that time, our premises measured 36 square metres and our products were Vibbeaters, Caffeets .

In 2007, I began working at Entreq full time and I quit working on the farm. Today our present facilities measure 12000 square metres. A fleet of machinery consisting of 3 CNC laser cutters/burners, CNC mills, high-precision saws and other machines so that we can process everything ourselves from raw material to finished product. Furthermore, we get help with manufacturing from contacts from a neighbouring company that has an advanced CNC fleet of machinery and absolutely top class skills.

In 2008, we started marketing for our first cable line, Konstantin.

Konstantin cables have been gently refined over the years, but they are by and large the same cables today as used 8 years ago.

In 2009, we received the fine distinction of being Most Wanted for the Konstantin cables.

In 2012, we received Most Wanted for the Apollo cables.
Today, we have a large assortment of cables, from our Discover entry-level model to our Atlantis top model which we introduced in 2014.

What all these cables have in common is that we have carefully listened in order to arrive at their design, we never just measured, we always use pure metals, not alloys, and as much as possible we use wood and cotton. They are non-conductive and non-magnetic materials free from static electricity. All metals and synthetic materials are magnetic in one way or another (paramagnetic) and affect signals and devices.  

In 2007, we began to market our first Tellus/Minimus Groundboxes. They was the result of more than 5 years’  work .
Minimus exists to this very day, 10 years later, in our assortment and will continue to do so for the foreseeable future. They do a good job today as they did then, but the stay voltages and high frequency pollutions can be compared with computer virus in the way there come more and new kind all the time, so we keep on test and develop new mix. Our latest box Olympus Ten have the same size as Minimus, but there the parity end. Olympus Ten is a real member of the Olympus line and have a capacity we never thought we could produce in such small box ten years ago.

However, over the years we have learned more about Stay Voltage and we have developed and refined mineral and metal blends so that we currently have three more lines: Silver Tellus/Minimus, Atlantis and Olympus, as well as a large number of various Eartha cables.

In 2012, we received the Most Wanted Award for Silver Tellus and in 2014, we received the Super AV Awards for outstanding overall performance 2014. ( Silver Tellus)

" Unique individuals "   

We are all unique individuals with differing tastes, who have different criteria when judging musical value. Therefore there are no “this is the best” or “ this fits all” products. As a manufacturer we can simply offer you good products, from sound choices, built on a foundation of knowledge and experience while offering a degree of personal flexibility and tuning.
From our full range of Ground Box's to the Apollo and now our new complete Atlantis line, we feel we have taken sound reproduction to a level that words cannot describe. The only way to understand how natural a system can sound with these products is to try them for yourself.

That which can be measured is not so important, and that which is important cannot be measured

There is quite a lot of truth in that sentence, even if it is not completely correct.
We at Entreq trust more what we hear and experience than what the gauges tell us. If this sounds better than anything else, then it is. It is that simple, even if you perhaps cannot explain it scientifically with measurements. 

We remember back in 70, when all should be measure in lab. At that time it was DIN  45 500 that tell us everything. It was DIN Watt, IM dist, HM dist etc,etc.If it not measure good enough, it been solved with negative feedback and all good .
Many times the stuff sounds crazy awful, but since the measurement was so good, it must be good.

It was a sensation when Matti Otaala from Uleaborg university explain why some amps that only give 20 W by Din 45500 sound so much more powerfull than amps that give 200w by same norm.
What we mean is that we sometimes dont know what to meassure and what make sence. 

So we intend to continue as we began. You can rely on us and on what our test listeners experience. If we can then calculate the reasons as to what and why, so much the better, but that is actually far less important.  It is important that we have a product that you as a customer also find improves your sound reproduction.

Thank you for taking the time to read a little about our philosophy and history, we look forward to hopefully enhancing your listening pleasure in the future.

Per-Olof Friberg